Meiré und Meiré
BMW brand experience
IAA Frankfurt 2015

From Premium to Luxury

For the BMW brand experience at IAA 2015, we interpreted the BMW approach to Contemporary Luxury: on one hand the love for detail and aesthetics, on the other hand, the exploration of technological limits. 


"Redefining the BMW brand experience"

Creative director Mike Meiré on modern luxury, exceptional materials and the architecture of this year's exhibition stand.

Transforming brand attitude and product presence into architecture – ever-changing perspectives and perceptions.

3D Renderings

Explore the new BMW brand experience.
IAA 2015 in Frankfurt
Hall 11
17. - 27. September


Puchner P3
Wolf Production
Yellow Design

Fotos: André Müller, www.artpirat.de

Press Info

Meiré und Meiré has been working for German and international brands and magazines for more than 25 years at the nexus of culture and design.